Jio reduces validity on ₹309 plan; unveils new plans

Patrice Gainsbourg
Julho 12, 2017

Users who now recharge with Rs 309 will get 56GB data with a validity of 56 days. Under Project Next, Airtel will revamp its stores, launch mobile handset protection schemes, allow transfer of unused mobile data to next month for postpaid users and pooling of postpaid plan within a family.

For prepaid user, Jio will now provide 56 GB data for 56 days at ₹309, which effectively means that consumers will get 1 GB data per day. The Rs. 49 plan gives you a 3-day validity and 600MB of 4G data with similar voice and SMS calling benefits.

While Rs 309 and Rs 509 plans remain the same offering 1GB data per day for 56 days and 2GB data per day for 56 days respectively, the company has introduced two new packs- Rs 349, offering 10 GB data for 56 days without any usage limit, and Rs 399 offering 84 GB data for 84 days with the data limit of 1GB data per day. Along with this, the company has also released a new Every Day More Value (EDMV) plans which will give users 20 percent more value than competitors.

But, in a bid to have lower prices, the telecom operators will have to maintain a market share of above 17-18% and bring down the cost per GB for the end user to Rs 30-40.

The Mukesh Ambani-owned firm has also unveiled new plans - the most lucrative one being 84GB offer for 84 days for ₹399.

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For pre-paid connections, Rs. 309 and Rs. 509 plans remain the same but with validity changes.

Jio is an LTE mobile network operator in India. Apart from the above plans, there are certain pricey plans launched by Reliance Jio like Rs. 999 plan, Rs. 1499 and Rs. 9,999 plan with validity period ranging from 120 days to 360 days.

Meanwhile, rating agency Icra said in a note that Reliance Jio's revised tariff plans points to uplift in tariffs and improved average revenue per user (ARPU) and thereby is a positive for the telecom industry. "It provides some breather (not relief) to the industry that has been reeling under the Jio promotion onslaught". The sector's total debt is Rs 4.5 lakh crore, while revenues are half of this. Reliance Jio - which began its commercial operations in early September a year ago with free voice and data offerings - ended 2016 with a 6.4 per cent market share and 72.16 million subscribers.

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