Big 12 to tout 3 new coaches

"I think we have been responsive to what we heard from the CFP", Bowlsby said.

Texas, one of three Big 12 teams with new head coaches this season, won the league's last national championship with Vince Young at quarterback during the 2005 season. But Bowlsby said it all comes down to football, and missing the playoff isn't good for the league.

The Big 12 has missed the four-team College Football Playoff in two of its first three seasons, previous year essentially dropping from contention in October as a result of a poor showing in nonconference play. It's about winning National Championships. With every other Power 5 conference playing a title game, those participating teams are playing 13 games.

Bowlsby said he doesn't recall finances of the title game ever being discussed, though it could generate another $30 million to the league that split a record $348 million among its teams for the 2016-17 academic year.

The 65-year-old Bowlsby, who recently marked his five-year anniversary as the Big 12 commissioner, said he expects to soon sign a contract extension that would take him through the 2024-25 academic year.

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"We had heard from the CFP Selection Committee the fact that we didn't have that 13th data point - the championship game", Bowlsby said.

Bowlsby said he ran into Stoops last weekend. "I plan on being here awhile".

According to the commissioner, the decision to add Fresno State and Northern Iowa - which joins other affiliates Air Force, Northern Colorado, North Dakota State, South Dakota State, Utah Valley and Wyoming - to the Big 12 staples of Iowa State, Oklahoma, Oklahoma State and West Virginia, came from the four head coaches of original members of Big 12 wrestling.

Bowlsby, though, acknowledged that the board of directors was mindful that more revenue was available.

"He was a tremendous influence on his staff and his players and his university for a very long period of time". We had good matchups the year that TCU and Baylor were left out. "They want continuity, and I think they believe that I'm the right person to go through the process of looking for the right opportunities, optimizing our opportunities and then capitalizing on it from a financial standpoint". "They are superstars, each one in their own right".