Procter & Gamble heads for boardroom showdown with activist Nelson Peltz

Judith Bessette
Julho 17, 2017

Trian is seeking one seat (out of 12) - for Peltz - on P&G's board at the company's annual stockholders' meeting tentatively on the calendar for October.

P&G CEO David Taylor is struggling to reignite sales growth at the maker of Tide laundry detergent and Pampers diapers as it faces assaults from cheaper rival brands and retailers that are keeping a tighter rein on inventory to defend themselves from online competition.

P&G's shares have underperformed peers such as Colgate-Palmolive and Johnson & Johnson, as well as the broader S&P 500 index, in the past decade.

Trian also said P&G needs to cut costs and reduce corporate bureaucracy. The company carried a market valuation of almost $224 billion. That said, while having absolutely intimate knowledge of the operating structure, financials and culture of P&G, Mr. Daley taking on the role of change agent would be a clear divergence from his past tenure. The request was deemed "unnecessary" by P&G directors in light of recent initiatives the company had implemented, according to the proxy filing.

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US consumer products giant Procter & Gamble (PG) Monday became the target of potentially the largest-ever proxy fight. Trian laid out its reasons for the proxy fight in an SEC filing, including a failure to stop market share losses and weak shareholder returns. P&G declined last week to add Peltz to the board following several months of discussions between the company and Trian. In 2012, Bill Ackman's Pershing Square Capital Management disclosed a $1.8 billion stake in the company and pushed to replace then-CEO Bob McDonald, who was ultimately replaced the following year.

"Disruptive and existential threats are impacting the entire consumer packaged goods industry", Trian wrote.

The company has a market value of roughly $222.7 billion, based on the number of outstanding shares as of late March.

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