Want Cheaper Google Cloud? Pipe Your Data into GCP via Internet

Patrice Gainsbourg
Agosto 25, 2017

This traffic stays on Google's own network for as long as possible (that's cold-potato routing for those of you who are into networking) and is then handed off to the wider internet at one of Google's over 100 global points of presence on its edge network. But for some use cases, you may prefer a cheaper, lower-performance alternative.

Standard Tier cloud connectivity will be cheaper because most data transit will be handled by the public internet, with traffic entering and leaving Google's network at the customer's GCP region.

The partnership is the latest in a long list for Google, which just last week revealed that it had extended its partnership with Box so that the file collaboration company's customers could use Google's Cloud Vision service to add image recognition to its service.

Regardless, there's definitely an ongoing price war between Amazon Web Services, Microsoft Azure, and Google Cloud, which respectively claim the first, second, and third-place crowns in the cloud computing market.

Network service tiers are now in Alpha testing stage and there's no date for the official launch. GCP delivers this traffic to the application over its private network.

Now, if you want to save money, Google Cloud offers a "standard" tier that will let your software's data travel on the same networks that everybody else uses.

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Similarly, GCP delivers outbound traffic from the application to end users on Google's network and exits at the POP closest to those user, wherever they are around the world.

Meanwhile inbound traffic from the end user to GCP, is delivered on Google's network only within the region where the customer's GCP destination resides. "Since we deliver your outbound and inbound traffic on Google's network only on the short hop between GCP and the POP closest to it, the performance, availability and redundancy characteristics of Standard Tier depend on the transit provider (s) carrying your traffic".

Google worked with Cedexis to quantify and publicly monitor the performance of these two networking tiers. As a result, with Premium Tier, your traffic is unaffected by a single fiber cut. Offering a budget tier with a 24-33 percent reduction in price might help attract new users to the fold.

The new Standard Tier comes with greater latency and lower bandwidth, and higher risk of network congestion and outages, but at a considerably lower cost.

With the new standard tier, Google hands your traffic over to the public internet instead of routing it through its own network. Google uses different pricing models for these two tiers, though. Premium Tier pricing will then move from being destination-based to being based on both the traffic's source and destination "since the cost of network traffic varies with the distance your traffic travels over Google's network". Google is also encouraging users to give Network Service Tiers a spin by signing up for the alpha service.

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